Big Momma Market: The Hillcrest Farmers Market

Last week, KPBS radio's These Days had a discussion about buying local food and people were calling in, usually prefacing their remarks with "I go every Sunday morning to the Hillcrest farmers market." Even a woman from Scripps Ranch, which has its own Saturday market... Go figure. But the Hillcrest farmers market is a special place. I used to go almost every Sunday myself when I lived in Hillcrest, but since I'm in Tierrasanta now I tend to go there on Thursday afternoons. So, it had been awhile since I'd been by and thought it would be fun to see what's new.

I'd forgotten just how huge it is. Like the La Jolla and Ocean Beach markets, it's packed with all sorts of vendors and feels like a big festival. Many of the folks I'm used to seeing around town are there--among them, Baba Foods, Majestic Garlic, Smit Orchards, Gourmet European Pastries and Lisko Imports, Jackie's Jams and Creekside Tropicals.

Because of that, I'm not going to go through everything I saw. Stone fruit are front and center still this week, as are tomatoes, squash and avocadoes. What I will do is show you some things that caught my eye.

Like the produce at Valdivia Farms. I love their tomatoes, particularly their heirloom tomatoes. Today, they were overflowing.



But, they also had a box of sweet little baby corn.



I bought half a dozen and then spent awhile back at home trying to decide what to do with them. Regardless of how large the packaging is -- and some of these, as you can see, were seven or eight inches with lots of silk -- once you peel away the husk and silk, it still is a petite three inches or so.



Do I stir fry them with other veggies? Marinate them in herbed garlic oil and then grill them to serve as appetizers? Chop them and add to pasta? Eat them raw, dipped in chili sauce?

Raw won for one of them. This is not the same baby corn you get in the can. Straight from the husk, it was sweet and just a little crispy. The chili garlic sauce was a nice complement. As for the other five, I'm going to add them to pasta with the chopped heirloom tomatoes I bought from Valdivia, sweet basil and lemon thyme from my garden, a teaspoon of Majestic Garlic spread, olive oil and thin slices of Parmigiano Reggiano. Perfect for a sultry Sunday night meal.

The tomatoes. Aren't they amazing? Some of the heirloom tomatoes were so dark, they looked like fat purple plums. But they weren't the only ones to catch my eye. There were hefty globes in red, green and yellow. The green are perfect, of course, for frying. The yellow ones are fun to incorporate in a salad or sliced to make a sandwich with mozzarella, basil leaves and a homemade vinaigrette. They're sweet, juicy, meaty (yes, I ate one this afternoon with just a little bit of sea salt sprinkled on it). It is high season for these magnificent fruits. Buy them and enjoy them while they're looking so good.


Mountain Meadow Mushrooms of Escondido had a booth offering a smorgasbord of fungi. There were hamburger patty-size Portabellos and dark shitakes, big stemmed trumpets and little wild Maritakes, criminis and your basic white mushroom. I liked the baskets that offered a variety.


I walked past stalls filled with fresh herbs, including one that had such a beautiful display that one customer was creating a bouquet. I would have bought some myself, except that I grow them at home.


I was astounded, though, by the large display of one of my very favorite fruits, passion fruit, which I discovered on a trip to Australia years and years ago. These egg-shaped fruits are the ugliest little things when fully ripe, but what's inside is a bright yellow-orange magical liqueur that is sweet and tart. I am happiest simply scooping up the liquid in a spoon and eating it, but drizzle it over French vanilla ice cream, add to a smoothie or incorporate it into a sauce.


Unfortunately, I couldn't buy any because I had run out of cash. And, here's my suggestion to the managers of any of these markets--invest in an EBT machine so people can use a debit card to get cash or tokens that vendors can cash in at the end of the market. As a customer, I find it's just too hard to anticipate how much I'll want to buy or what it'll cost. And, it may encourage customers like me to buy more.

The Hillcrest farmers market is held every Sunday from 9 a.m. to 1 p.m. at 3960 Normal Street at Lincoln, adjacent to the DMV.

Have some thoughts about the Hillcrest farmers market or other markets in San Diego? Do you have a favorite neighborhood market or shop that carries unique or unusual foodstuff? Let me know or add to the conversation by clicking on comments below:



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June: When Produce is Front and Center

Just outside my office window the big jacaranda tree is pushing out its mass of purple flowers. In my garden, dense clusters of Sweet 100 cherry tomatoes are turning a fiery red and the basil leaves are growing almost large enough to consider picking. This is the time of spring in San Diego I love. And, it's when a trip to the farmers market means an explosion of color and, of course, flavor.

Today's La Jolla Farmer's Market was lit up with a rainbow of gorgeous produce defying the morning's June gloom. From baby purple artichokes to sparkling Bing cherries, from my favorite yellow and green squash to luminescent zucchini blossoms, the market stalls were ripe for the picking.

So, this is more of a photo tribute to what I saw this morning. Think of it as a little incentive, even push, to get you out to the markets and enjoy the current bounty.

Suncoast Farms from Lompoc has these wonderfully eccentric-looking baby artichokes. If you're a fan of the packages of baby artichokes from Trader Joe's try these. They're so easy to prepare and really delicious. It's just a matter of stripping the hard leaves from the thistle until you get to the soft ones. You can boil them or--what I like to do--blanch them for a minute or two, then cut in half lengthwise (no need to scoop out the choke since it's so tiny), toss with olive oil, balsamic vinegar, minced garlic, salt and pepper and roast in the oven at about 375, covered for about half an hour and then another half hour uncovered (try adding some grated Parmesan cheese during the uncovered phase).


The stand also had some of the most enormous green artichokes I've ever seen, perhaps twice the size of those you see at the supermarket (they're known for these). And absolutely beautiful. Perfect for stuffing.


Peterson Specialty Produce from Fallbrook has its bi-color yellow and green squash at the market now. With conventional zucchini I enjoy cutting them into matchsticks and sauteeing them with garlic and lemon juice or grating them for savory pancakes. But these are so beautiful, I think they should be halved (quartered in the case of the round summer squash), steamed and eaten with a vinaigrette or sliced extremely thin and marinated in a flavored olive oil and garlic and served like carpaccio. Or sliced and baked with herbs, oil and a blend of bread crumbs and grated Romano cheese.


If you love carrots, have some fun with the red carrots from JK Organics in Escondido. They're sweet and such a unique color.


I am a big fan of Smit Orchards and look forward to pluot season from them. It's here and I've got a handful waiting to be bitten into. They also have some stunning cherries--both Bing and Rainer--and bushels of blueberries.



The big deal for me today was that it was the first day of the season for heirloom tomatoes--and I found these at Valdivia Farms. That blushing big one up front? It's mine, along with a couple of others. I'm going to give them a couple more days to fully ripen and then they'll get sliced and eaten with mozzarella, fresh basil and roasted chili-infused avocado oil that I bought from the Peggy's Pasta stand (along with a dozen organic eggs).


They also had boxes of stunningly vibrant zucchini blossoms. Nothing shriveled up--everything full on healthy and beautiful. I bought four, attached to their little fruit, and will probably stuff them with cheese and saute in olive oil.


With some slices, perhaps, of the fresh garlic I found at the Sage Mountain Farm stand. It's not always easy to find fresh garlic at the markets here and I don't know why since they're so easy to grow. But, I saw my opportunity and bought a few. It's a whole different animal than the sad, often yellowing heads you find at the supermarket. And, you can trim the tops, clean them and chop them up to use like chives--garlic chives.


You'll also want to stop by Maciel Farms for their big beautiful greens, fat carrots and these magnificent red onions.


The La Jolla Farmers Market is held on Sundays from 9 a.m. to 1 p.m. It's located in the La Jolla Elementary School playground on Girard at Genter.


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Market News

This is sort of a hodgepodge of information, but I’ve been trying to learn the status of some of the farmers markets and even the farmers in the wake of the fires. I’ve managed to contact several – so, now you know what I know. As I get more information I’ll post it.

The Carlsbad Farmers Market was cancelled last Wednesday and is cancelled again tomorrow, Oct. 27, according to Christy Johnson, the market’s manager. “Not only are some of our vendors recovering, but the air quality is still too bad to spend a day out in it,” she says. She’s relatively sure that they’ll reopen Wednesday, Oct. 31.

The Hillcrest Farmers Market will be open on Sunday, according to manager David Larson (drlinbaja@hotmail.com) . I’m trying to find out if he’s also opening the North Park Market on Thursday, but he didn’t respond to that question.

The Tierrasanta Farmers Market was closed on Thursday. I believe they’re reopening next Thursday.

Margo Baughman intends to open the Vista Farmers Market this Saturday.

And, I've just heard from Mike Manchor of the Rancho Bernardo Farmers market. The good news is that no one from his market lost any farms and they'll resume market at the Bernardo Winery parking lot next Friday -- only a block away from the burn area.

I’ve heard from a couple of farmers, including Paul Smit of Smit Orchards. They’re fine, he says, but tells me that Rancho Chico has been wiped out and others are severely damaged. He also says that the Ocean Beach market did open on Wednesday, drawing a surprisingly high crowd, “probably anxious to be outdoors.”

Cunningham Organic Farms in De Luz, which raises avocados, exotic citrus (meiwa, nagami, kumquats and buddha's hand citron), nine kinds of tangerines, cocktail fruit, guavas and cherimoyas, is currently picking fuyu persimmons. Gale Cunningham, who also manages the Temecula Farmers Market, says all their crops are fine. All the calls she has received from participating farmers have been with good news. She is opening the market on Saturday. She also says that they’re a very tight group and eager to help, so if any farmers do need help, let her know (gcfarm123@aol.com).

If anyone knows the status of other markets or farms/orchards, please let me know. Post a comment or drop me a line.

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