Tuesday, April 9, 2013

Snake Oil Teams with Cinepolis for Film-Themed Cocktails

Michael Esposito, founder of San Diego's Snake Oil Cocktail Company, has found a unique way to make a splash: at the movies.

The company has teamed up with the luxury movie theater chain Cinepolis to create themed cocktails that are inspired and pay homage to select films playing at the moment in all five Southern California locations.

"I mean, what's better than a 3-D experience," Esposito said, "having specialty cocktails and food coming at you while you are in the theater!"

Frankie Thaheld, Snake Oil's new director of culinary mixology, who is also responsible for the culinary cocktail program at George's California Modern, is designing these fresh-juice cocktails--two for each film--and then trains the Cinepolis staff to execute them onsite. Now, how does one create a film-inspired cocktail? Esposito explained that they look at the film and then explore how the ingredients play with the film's setting, plot, and theme.

So, what's playing now? Snake Oil picked two films this quarter to focus on: The Incredible Burt Wonderstone and G.I. Joe: Retaliation. Next quarter will be Great Gatsby and Iron Man.

Wonderful Wonderstone: vodka, pressed watermelon, lavender essence, fresh lime, sea salt
Marvelous Marvelton: Nolet's Dry Gin, smashed kiwi, vanilla essence, sparkling wine
Cobra Venom for G.I. Joe: Aged rum, juiced pomegranate, pressed moro blood orange, Chinese 5 spice
Lady Jaye for G.I. Joe: Ketel One Vodka, pressed tangerine and lime, torn mint, club soda, cocoa nib

The signature cocktails sell for $13 at all five locations--and can be delivered to your seat during the movie.

Note: photos courtesy of Snake Oil Cocktails.

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