Tuesday, May 11, 2010

Two New Farmers Markets for San Diego This Week

Two new farmers markets open in San Diego this week, with an additional management change in another.

On Wednesday, May 12 at 3 p.m., Catt Fields White of the Little Italy Mercato is opening the new Adams Ave. Farmers Market. This week's opening will be at the Rite Aid parking lot at 3650 Adams Ave. (Thank you very much, CalTrans). The market's permanent home will be a few blocks away on 40th St., just south of Adams Ave. (from the traffic light just past the I-15 on-ramp down to where the street dead ends at Madison). Catt says there will be "lots of farmers, most of our usual suspects, and a couple of newbies -- flowers, food, cheese from Spring Hill and Taste, and Da Le Ranch meats."

Catt has also assumed management of the Thursday North Park Farmers Market. The changes she's made already are evident. "We added a few vendors, a few farmers (Taste Cheese, Paradise Valley Ranch, and Black Dog Farm) and changed the layout in our first and second week," she says, "and it already feels completely different. We put farmers front and center. We lost some non-food vendors that didn't fit. It's all new energy. We've gotten a great response from shoppers and participants. It's continuing to grow and evolve."

In North County, market manager Bev Cassity is launching the Del Sur Farmers Market and Family Festival on Thursday, May 13 at 3 p.m. Located at the corner of Camino del Sur and Lone Quail Road, the farmers market is sponsored by the Del Sur Educational Foundation and benefits the children of Del Sur Elementary School. There will be more than 70 vendors, from certified organic farmers to specialty food booths. And, like Cassity's other markets, there will be other non-food items sold, like baby items, women's clothing, sandals, purses, jewelry, home decor, Avon, Tupperware, and silk flowers.

I'll be at the opening of the Adams Ave. market and will report back on it later in the week.

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