Tuesday, May 11, 2010

Two New Farmers Markets for San Diego This Week

Two new farmers markets open in San Diego this week, with an additional management change in another.

On Wednesday, May 12 at 3 p.m., Catt Fields White of the Little Italy Mercato is opening the new Adams Ave. Farmers Market. This week's opening will be at the Rite Aid parking lot at 3650 Adams Ave. (Thank you very much, CalTrans). The market's permanent home will be a few blocks away on 40th St., just south of Adams Ave. (from the traffic light just past the I-15 on-ramp down to where the street dead ends at Madison). Catt says there will be "lots of farmers, most of our usual suspects, and a couple of newbies -- flowers, food, cheese from Spring Hill and Taste, and Da Le Ranch meats."

Catt has also assumed management of the Thursday North Park Farmers Market. The changes she's made already are evident. "We added a few vendors, a few farmers (Taste Cheese, Paradise Valley Ranch, and Black Dog Farm) and changed the layout in our first and second week," she says, "and it already feels completely different. We put farmers front and center. We lost some non-food vendors that didn't fit. It's all new energy. We've gotten a great response from shoppers and participants. It's continuing to grow and evolve."

In North County, market manager Bev Cassity is launching the Del Sur Farmers Market and Family Festival on Thursday, May 13 at 3 p.m. Located at the corner of Camino del Sur and Lone Quail Road, the farmers market is sponsored by the Del Sur Educational Foundation and benefits the children of Del Sur Elementary School. There will be more than 70 vendors, from certified organic farmers to specialty food booths. And, like Cassity's other markets, there will be other non-food items sold, like baby items, women's clothing, sandals, purses, jewelry, home decor, Avon, Tupperware, and silk flowers.

I'll be at the opening of the Adams Ave. market and will report back on it later in the week.

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  1. Here's another new farmer's market opening this weekend in North County in Rancho Santa Fe. Sundays, 9am-1pm, 16079 San Dieguito Road (at Rancho Digueno Road).


  2. Thanks, Anna! I didn't know that.

  3. Went to the 1st Kensington Farmer's Market yesterday today.

    Thank you Cal Trans again, for being our unfortunate community non-neighbor, and a big Thank You Rite-On-Aid for allowing it to be in your parking lot instead, at the last minute.

    But WOW---It was amazing and some of the same vendors I know from Sunday's market were all about the salesmanship of tastes. I have never had so many free samples.

    The half baked breads from Lisko Imports are perfect for entertaining later, pop into 450 degree oven for 5 mins, like you made it yourself. They have every kind of hummus known and unknown and fresh pastas. Lisko's business began with just olives and now he has it all.....The cheeses looked amazing and you can run thru a grinder right there. Their desserts are well, think 'rue fran├žais'.

    Bread & Cie was there and of course, food was cooking and wafting wonderful smells into my imagination of 'just what I want to eat for dinner'. And hats and jewelry, but in our neighborhood!

    Eclipse chocolate was there. (We did our corporate gifts with them last Dec.)And after that taste of their new peanut butter bar, thinking this year too.

    Making my list for next week,


  4. Fantastic! Adams Ave is THE perfect spot for a Farmer's Market to thrive! Pleasant & accessible location for all of the bike/pedestrian-friendly residential communities nearby! Easy as pie! LOL I'm excited! Good for local business too!